Today, seeing videos online is something second-nature in our lives. We are literally bombarded with new videos whether it be from traditional video sites like YouTube or Vimeo or more ordinary social media platforms like Facebook, Twitter, LinkedIn and even Pinterest.
Whether we are deliberately seeking to watch a video or it's presented out in front of us, there's no denying that online videos are now everywhere.
Clearly, video is the way to go and gain traction fast for internet marketers. However, using video marketing will not in itself guarantee any results unless it is adequately integrated with your brand's other marketing methods like social media, email and website.
Fortunately, we have narrowed it down to primarily 5 reasons why you as a freelancer or as a brand/business should be using video marketing.
1. Videos are processing by our brains faster than any other marketing method. As the brain processes visual cues faster than other senses by as much as 60,000 times more than text (see our other article on 10 Tips on How to Run Your Business Online in 2020), it pays marketers to use video over other methods simply because videos are more easily understood - coupled with the very short attention spans of today's internet audiences.
