5 Reasons Why You Should Use Video Marketing

Today, seeing videos online is something second-nature in our lives. We are literally bombarded with new videos whether it be from traditional video sites like YouTube or Vimeo or more ordinary social media platforms like Facebook, Twitter, LinkedIn and even Pinterest. 

Whether we are deliberately seeking to watch a video or it's presented out in front of us, there's no denying that online videos are now everywhere. 

Clearly, video is the way to go and gain traction fast for internet marketers. However, using video marketing will not in itself guarantee any results unless it is adequately integrated with your brand's other marketing methods like social media, email and website. 

Fortunately, we have narrowed it down to primarily 5 reasons why you as a freelancer or as a brand/business should be using video marketing. 

1. Videos are processing by our brains faster than any other marketing method. As the brain processes visual cues faster than other senses by as much as 60,000 times more than text (see our other article on 10 Tips on How to Run Your Business Online in 2020), it pays marketers to use video over other methods simply because videos are more easily understood - coupled with the very short attention spans of today's internet audiences. 

2. YouTube is the 2nd largest search engine in the world. Nearly 1 billion hours of videos are played on YouTube daily. And just behind it's parent company's primary service Google Search, YouTube is the world's second largest search engine which creates a virtually endless opportunity to build audiences and get leads and sales. 

3. Video is the #1 preferred form of content marketing used in 2019. Ahead of blogs and infographics for the first time, video is now the dominant and preferred source of content generation for online brands. Currently, around 85% of all online businesses are now using video in their marketing efforts. 

4. It's the fastest way to attract audiences, period. Showing a video is the fastest way to get attention and also helps people to understand a concept/product significantly faster than by seeing an infographic or reading a text. In fact, the rule of thumb for videos is to keep them below 2 minutes in length for all platforms apart from YouTube (which has a separate set of algorithms altogether). Explainer and presentation videos are therefore, the most popular forms of videos (especially for B2B). 

5. Increasing click-through rates for emails and landing pages. Embedding videos into email messages can potentially increase click-through rates by as much as 200-300%. Additionally, if videos are posted on website's landing page, conversions can potentially increase by an amazing 80%. 

Of course, what type of article on video marketing would this be if we didn't also provide a video in the post itself? Watch the video What is Video Marketing and What are the Top 5 Reasons Why You Should be Using It " by yours truly to get the "visual" explanation of this article!

Cheers,

Red

References:

Hubspot - 16 Video Marketing Statistics to Inform Your 2020 Strategy

Renderforest - 44 Video Marketing Statistics 2020