Tuesday, 7 January 2014

The Power of Email Marketing

One of the most important and powerful tools in internet marketing is no doubt email marketing. According to Litmus, at least 91% of consumers check their mails EVERY day. What's more, Hubspot claims that email marketing is the third best most effective channel for lead generation for marketers in 2013 - producing 13% of all leads.

The various benefits of using email marketing for business include:
  • To generate new leads and prospects (offer them incentives and information)
  • To convert leads into customers (conversion success rates range from 5-20%)
  • To increase website traffic (with plenty of inbound links within emails)
  • Retain existing customers (by keeping them entertained)
  • Cross-sell and up-sell your other products and services (through tie-ins, bundles, special offers, etc.)
  • Build up your brands and reputation (through authoritative content and information)
  • And to educate and enlighten

Email marketing is also not to mention a very cost-effective and convenient means of promotion. The ROI from email marketing is

Friday, 3 January 2014

Ten Steps to Kickstarting Your Affiliate Marketing Career

A new year means new possibilities.

Let's face it, all of us want to be rich. We also want to have sufficient time to spend with our family and friends and feel a sense of independence. No one in their right mind would 'dream' to work away their entire lives cramped in an office only to be under-appreciated in the end with a meager pension and a bent back after years of confinement.

For many, entering into affiliate marketing programs presents the possibility of achieving their financial dreams. It's in fact an even more lucrative way to earn money than freelancing. Not only can you comfortably work from home without having to go out and slave away in some cubicle, but you are your own boss and decide how much or how less you want to work per day or week. Theoretically, you can work as little as a few hours a week and still make hundreds to thousands of dollars per month doing what you love!

But before you can start earning easy money, you have to first follow a few essential (and necessary) steps:

1. Research

Before doing anything else, you have to research your idea first. Pick a niche market or