Tuesday, 7 January 2014

The Power of Email Marketing

One of the most important and powerful tools in internet marketing is no doubt email marketing. According to Litmus, at least 91% of consumers check their mails EVERY day. What's more, Hubspot claims that email marketing is the third best most effective channel for lead generation for marketers in 2013 - producing 13% of all leads.

The various benefits of using email marketing for business include:
  • To generate new leads and prospects (offer them incentives and information)
  • To convert leads into customers (conversion success rates range from 5-20%)
  • To increase website traffic (with plenty of inbound links within emails)
  • Retain existing customers (by keeping them entertained)
  • Cross-sell and up-sell your other products and services (through tie-ins, bundles, special offers, etc.)
  • Build up your brands and reputation (through authoritative content and information)
  • And to educate and enlighten

Email marketing is also not to mention a very cost-effective and convenient means of promotion. The ROI from email marketing is

Friday, 3 January 2014

Ten Steps to Kickstarting Your Affiliate Marketing Career

A new year means new possibilities.

Let's face it, all of us want to be rich. We also want to have sufficient time to spend with our family and friends and feel a sense of independence. No one in their right mind would 'dream' to work away their entire lives cramped in an office only to be under-appreciated in the end with a meager pension and a bent back after years of confinement.

For many, entering into affiliate marketing programs presents the possibility of achieving their financial dreams. It's in fact an even more lucrative way to earn money than freelancing. Not only can you comfortably work from home without having to go out and slave away in some cubicle, but you are your own boss and decide how much or how less you want to work per day or week. Theoretically, you can work as little as a few hours a week and still make hundreds to thousands of dollars per month doing what you love!

But before you can start earning easy money, you have to first follow a few essential (and necessary) steps:

1. Research

Before doing anything else, you have to research your idea first. Pick a niche market or

Sunday, 29 December 2013

Freelancing Tips for 2014

With 2014 drawing near, it's only natural to look back on the past year and look ahead to the one forthcoming. The world of freelancing is witnessing rapid changes like never before.

Today, more and more people are leaving their regular jobs to "go freelance" or moonlighting a freelancing career as a secondary means of income. Because after all, what with the job market still not fully recovered and of course the dream of working from home and being your own boss, freelancing is more than ever the destination of choice for those looking for work.

Apart from the traditional offline freelancing practice of subcontracting, the online freelancing world is dominated by less than a dozen major websites. We have global freelance "marketplaces" like Elance, Fiverr, Freelancer, Guru and oDesk as well as more unconventional destinations like www.craigslist.org, www.freelancewriting.com, www.microlancer.com, www.seoclerks.com, www.99designs.com and other more specific niche-oriented freelance websites.

So looking forward to the year ahead, what are some great tips that freelancers can apply? We at Frontier Freelancing have come up with the Top 10 Freelancing Tips for 2014 below:

Thursday, 26 December 2013

Wordpress Basics for Websites

The most popular content management  system (CMS) used by websites and blogs throughout the world is no doubt WordPress. It's used by well over 50% of all blogs and websites in order to create, modify, edit and publish text, videos and links on the internet.

CMSs are basically computer programs that can be accessed and run through a central interface. Most CMSs have their own 'dashboards' enabling users to control every aspect of content management. The 3 most popular CMSs in use today are WordPress, Drupal and Joomla.

When it comes to running your own blog or website, using WordPress is