One of the most important and powerful tools in internet marketing is no doubt email marketing. According to Litmus, at least 91% of consumers check their mails EVERY day. What's more, Hubspot claims that email marketing is the third best most effective channel for lead generation for marketers in 2013 - producing 13% of all leads.
The various benefits of using email marketing for business include:
- To generate new leads and prospects (offer them incentives and information)
- To convert leads into customers (conversion success rates range from 5-20%)
- To increase website traffic (with plenty of inbound links within emails)
- Retain existing customers (by keeping them entertained)
- Cross-sell and up-sell your other products and services (through tie-ins, bundles, special offers, etc.)
- Build up your brands and reputation (through authoritative content and information)
- And to educate and enlighten
Email marketing is also not to mention a very cost-effective and convenient means of promotion. The ROI from email marketing is
